Merchants Of Cool | FRONTLINE | PBS

Watch The Full Program | Merchants Of Cool | FRONTLINE | PBS.

Revisited this over the weekend after having watched the program in an anthropology course a few years ago in undergrad.  11 years old now, I think the piece still carries lots of weight.  The missus and I had a conversation earlier today (which prompted the MOC review) as to whether there were more than 8 personality archetypes in America; cosmology shells that exist to be marketed at in powerful interactive ways.  I doubt that there are but she holds out hope for more nuance in the human condition.  Either way, it takes a disciplined will to maintain a life as one’s own in contemporaneous society.

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