Revisited this over the weekend after having watched the program in an anthropology course a few years ago in undergrad. 11 years old now, I think the piece still carries lots of weight. The missus and I had a conversation earlier today (which prompted the MOC review) as to whether there were more than 8 personality archetypes in America; cosmology shells that exist to be marketed at in powerful interactive ways. I doubt that there are but she holds out hope for more nuance in the human condition. Either way, it takes a disciplined will to maintain a life as one’s own in contemporaneous society.
Merchants Of Cool | FRONTLINE | PBS